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Case Study: UI/UX Design Trends 2023

October 11, 20235 Minutes of reading



One subset of motion design that deserves close attention is scrollytelling or immersive scrolling. In a similar fashion to other animation and micro-interactions, scrollytelling is becoming increasingly prominent in enriching the interaction between users and products.

Scroll trigger animation has perhaps less to do with the product’s utility than other types of animation, but when done right, it adds unmatched visual appeal and effective transitions between different sets of information. The storytelling capabilities of immersive scrolling, allow products and particularly landing page designs to come to life, despite more limited content and functionality. In short, scrollytelling provides a type of narration that elevates the content, delights users, improves brand perception and drives desirability. It is a new way of storytelling that is only just beginning to evolve through the countless explorations we see on the internet.


New Bolder Minimalism

Very little is novel about the direction in which minimalism is going next — at least at first glance. All the essential elements of minimalism are there: focus on functional objects without un-functional decor, unobstructed negative space, flat elements and patterns, easy navigation and limited color palettes. What makes the upcoming minimalism trend different is more nuanced and evolved take on the existing concept.

Carefully curated monochromatic palettes will be key to creating a modern minimal look. Combined with large flat color shapes, substantial padding and rounded edges, they result in decluttered but overall ‘rich’ interfaces. Elements will maintain a rounded and soft look, combined with flat graphics and contrasting types. Going into next year, minimalist interfaces will certainly enable more personalized and expressive experiences without sacrificing clarity, readability and easy navigation.

Happy Colors / Dopamine inducing palettes.

Minimal Gallery is one of the leading web design galleries that showcases exceptional minimalist designs from around the world. The website features a curated collection of minimalistic websites, showcasing how the power of simplicity can be used to create visually stunning and highly functional designs. Minimal Gallery serves as an inspiration for designers who want to create a clean and simple design that maximizes the user experience. The website’s sleek and modern design, easy-to-use interface, and comprehensive search functionality make it a valuable resource for anyone looking for inspiration in minimalist web design.